twi5ted PUBLISHING’S

Creative Solutions

Creating digital advertising that encourages interaction for every viewer

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Advertising in the Digital Marketplace

Welcome to our all-in-one resource for advertising in twi5ted Publishing ‘s digital landscape. As you tour our site, you will find guidelines, creative samples, as well as tools to help you brush up on the basics of advertising in a digital environment that is constantly evolving.

Click selections below for details.

Next Generation Display

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other interactive elements that encourage viewers to more fully engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer a wide variety of ways to more effectively involve an audience with an ad.

Click selections below for details.

Mobile Interactive

These units are specifically templated with limited functionality. Each format has unique specifications that must be strictly adhered to.

In-Unit Video Specifications

Video is a rich media feature that can be added to any ad unit.
Run-time: Recommended 15 seconds, will support up to 20 seconds.
All video units must include an accompanying layout/background file
built to the unit spec size. This excludes pre-roll.
File Formats Accepted: PSD, GIF, JPG, PNG, HTML5.

HTML

Web development from simple email marketing to landing pages.

e-Edition

An electronic replica of the daily newspaper delivered to any device.

Digital Media Services

Digital Media Services outside of twi5ted’s Publishing websites, including Paid Social, Programmatic Advertising, and Email Marketing.

Billboard

Total File Size Limit: 350 KB
Initial State: 970 x 250
Collapsed: 970 x 90
Optional Video File Size Limit: 4 MB

Displays on:

     

    Project Request

    970 x 250

    970 x 90

    Additional Details:

    • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
    • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
    • Initial ad is fixed at open dimensions upon impression load, without capping.
    • Functioning close button.
    • Animation in initial ad plays once with option to add replay button.
    • Initial ad must contain clear and visible close or collapse button.
    • Collapsed view must contain expand action to open Initial Ad.
    • User-initiated audio.
    • Must be served through a 3rd-party ad tag.
    • Ad tags MUST be created in-house through a 3rd-party rich media vendor.

     

    728 x 90 Expandable

    Total File Size Limit: 350 KB
    Initial State: 728 x 90
    Expanded State: 728 x 315
    Optional Video File Size Limit: 2.5 MB

    Displays on:

       

      Project Request

      728 x 90

      728 x 315

      Additional Details:

      • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
      • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
      • User-initiated on click.
      • Functioning close button.
      • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
      • Must be served through a 3rd-party ad tag.
      • Ad tags MUST be created in-house through a 3rd-party rich media vendor.

       

      300 x 250

      300 x 250 Expandable

      Total File Size Limit: 350 KB
      Initial State: 300 x 250
      Expanded State: 600 x 250
      Optional Video File Size Limit: 2.5 MB

      Displays on:

         

        Project Request

        600 x 250

        Additional Details:

        • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
        • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
        • User-initiated on click.
        • Functioning close button.
        • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
        • Must be served through a 3rd-party ad tag.
        • Ad tags MUST be created in-house through a 3rd-party rich media vendor.

         

        300 x 600

        300 x 600 Expandable

        Total File Size Limit: 350 KB
        Initial State: 300 x 600
        Expanded State: 600 x 600
        Optional Video File Size Limit: 2.5 MB

        Displays on:

           

          Project Request

          600 x 600

          Additional Details:

          • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
          • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
          • User-initiated on click.
          • Functioning close button.
          • Apply z-index at or above 999999 to guarantee page elements will not overlay expanded portion.
          • Must be served through a 3rd-party ad tag.
          • Ad tags MUST be created in-house through a 3rd-party rich media vendor.

           

          Max size: 2560 x 250

          Fluid 250

          Total File Size Limit: 200 KB
          Optional Video File Size Limit: 4 MB
          Dimensions:
          2560 x 250
          1750 x 250
          1440 x 250
          970 x 250
          600 x 250
          300x 250

          Displays on:

             

            Project Request

            Additional Details:

            • Unit appears above the masthead
            • Unit is the width of the entire screen
            • Client-supplied 3rd-party ad tags are NOT accepted.
            • Due to the size and complexity of this unit, an additional serving fee will be charged.
            • Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
            • PSD files may be created by advertiser or Creative Solutions design team.
              For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
            • May include video.
            • Can serve an optional “teaser” video that will autoplay on mobile.
            • If video is provided, it must be an MP4 file, can be no longer than 15 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
            • Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
            • Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
            • HTML5 files are not permitted, only layered PSD files.
            • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.

             

            980 x 600

            Freeform

            Total File Size Limit: 350 KB
            Initial State: One of the following
            300 x 250
            728 x 90
            300 x 600
            320 x 50
            Expanded State:
            980 x 600
            Optional Video File Size Limit: 2.5 MB

            Displays on:

               

              Project Request

              Additional Details:

              • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
              • Expansion cannot autoplay. Must be user-initiated.
              • Functioning close button.
              • Auto-collapse after 10 seconds.
              • Must be tied to an inline unit with functioning Play/Expand button present.
              • Completed assets must be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
              • If needed, the Creative Solutions design team can build out the assets for the client.
              • Must be served through a 3rd-party ad tag.
              • Ad tags MUST be created in-house through a 3rd-party rich media vendor.

               

              2560 x 30

              2560 x 845

              Responsive Interstitial Pushdown

              Total File Size Limit: 200 KB
              Initial State: 2560 x 845
              Collapsed State: 2560 x 30
              Expanded State: 2560 x 845 (creative space: 2560 X 790)
              1920 x 640 (creative space: 2560 X 580)
              1200 x 600 (creative space: 2560 X 540)
              450 x 450 (creative space: 2560 X 390)
              Optional Video File Size Limit: 2.5 MB

              Displays on:

                 

                Project Request

                Additional Details:

                • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
                • Expanded State has a 30 pixel black bar above and below the creative that state “advertisement”
                • Creative scales proportionally to fit device.
                • Auto-expand capped at once per user per day.
                • Functioning close button.
                • Functioning expand button.
                • Run time limit: 15 seconds max.
                • User-initiated audio.
                • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
                • Must be served through a 3rd-party ad tag.
                • Ad tags MUST be created in-house through a 3rd-party vendor.

                 

                800 x 600

                Lighthouse

                Total File Size Limit: 200 KB
                Dimensions: 800 x 600

                Displays on:

                  Project Request

                  Additional Details:

                  • Capped at once per user per day.
                  • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
                  • Unit appears below masthead and nav bar, before page content.
                  • Creative floats in a max ad space of 1280 x 600 with a default black background to fill space.
                  • Background is customizable with single hex color value.
                  • Animate HTML5 creative must be responsive in order to properly serve across all devices. Click here to view where to apply this setting in Adobe Animate CC.
                  • Creative scales proportionally to fit device.
                  • Completed assets MUST be sent to Creative Solutions for ad tags to be built internally.
                  • If needed, the Creative Solutions design team can build out the assets for the client.
                  • Includes mandatory close button.

                   

                  1068 x 600

                  Video Lighthouse

                  Total File Size Limit: 4 MB
                  Dimensions: 1068 x 600
                  Maximum Video Length: 15 seconds
                  File Format: MP4, MOV, Youtube
                  (VAST tags will not be accepted)

                  Displays on:

                    Project Request

                    Additional Details:

                    • Capped at once per user per day.
                    • Any audio must be user-initiated.
                    • Unit appears below masthead and nav bar, before page content.
                    • Video floats in a max ad space of 1280 x 600 with a default black background to fill space.
                    • Background is customizable with single hex color value.
                    • Video scales proportionally to fit device.
                    • Video assets MUST be sent to Creative Solutions for ad tags to be built internally. (NOTE: Client-supplied ad tags will NOT be accepted).
                    • Includes mandatory close button.

                     

                    970 x 415

                    970 x 90

                    Pushdown

                    Total File Size Limit: 350 KB
                    Initial State: 970 x 415
                    Collapsed State: 970 x 90
                    Expanded State: 970 x 415
                    Optional Video File Size Limit: 2.5 MB

                    Displays on:

                      Project Request

                      Additional Details:

                      • File Formats Accepted: PSD, GIF, JPG, PNG, HTML5
                      • Auto-expand capped at once per user per day.
                      • Functioning close button.
                      • Functioning expand button.
                      • Run time limit: 10 seconds max.
                      • User-initiated audio.
                      • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area.
                      • Must be served through a 3rd-party ad tag.
                      • Ad tags MUST be created in-house through a 3rd-party vendor.

                       

                      Max Size 1280 x 220
                      (additional required sizes below)

                      Responsive Ad

                      Total File Size Limit: 200 KB
                      Optional Video File Size Limit: 4 MB

                      Dimensions:
                      1280 x 220
                      1140 x 220
                      1060 x 220
                      900 x 220
                      768 x 220
                      520 x 220
                      320 x 220

                      Displays on:

                        Project Request

                        Additional Details:

                        • Client-supplied 3rd-party ad tags are NOT accepted.
                        • Due to the size and complexity of this unit, an additional serving fee will be charged.
                        • Client must provide layered PSD file with required instructions on what design elements to omit at smaller breakpoints (via numbered layers).
                        • PSD files may be created by advertiser or Creative Solutions design team.
                        • For files to be built by the Creative Solutions design team, client must provide all assets (logos, artwork, copy, URLs) and detailed instructions necessary for the design of the unit.
                        • Can serve an optional “teaser” video that will autoplay on mobile.
                        • If video is provided, it must be an MP4 file, can be no longer than 30 sec, and should have no sound. NOTE: Any audio track provided will be muted per mobile advertising standards.
                        • Client can supply either a raw video file (MP4, MOV, AVI) or a YouTube Video ID. NOTE: Video metrics for Youtube Video ID will need to be obtained by client from the YouTube account in which the video is served.
                        • Inclusion of video is an optional feature and not a requirement.
                        • Since additional time is required to complete this unit, the lead time will be determined by the Tribune Publishing Creative Solutions team on a case-by-case basis.
                        • HTML5 files are not permitted, only layered PSD files.
                        • PSD files will provide the best flexibility when the ad transitions between sizes. JPG/GIF/PNG assets are not ideal. If JPG/GIF/PNG assets are provided, an additional serving fee will be charged.

                         

                        Micro Banner

                        Total File Size Limit: 200 KB
                        Dimensions: 320 x 50

                        Displays on:

                           

                          Project Request

                          320 x 50

                          Additional Details:

                          • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                          • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                          • 15 seconds max animation recommended for all ad units.*
                          • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                          • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                          • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                          NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                           

                          Leaderboard

                          Total File Size Limit: 200 KB
                          Dimensions: 728 x 90

                            Displays on:

                               

                              Project Request

                              728 x 90

                              Additional Details:

                              • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                              • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                              • 15 seconds max animation recommended for all ad units.*
                              • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                              • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                              • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                              NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                               

                              Super Leaderboard

                              Total File Size Limit: 200 KB
                              Dimensions: 970 x 90

                                Displays on:

                                   

                                  Project Request

                                  970 x 90

                                  Additional Details:

                                  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                                  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                                  • 15 seconds max animation recommended for all ad units.*
                                  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                                  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                                  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                                  NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                                   

                                  Marquee

                                  Total File Size Limit: 200 KB
                                  Dimensions: 970 x 250

                                    Displays on:

                                       

                                      Project Request

                                      970 x 250

                                      Additional Details:

                                      • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                                      • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                                      • 15 seconds max animation recommended for all ad units.*
                                      • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                                      • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                                      • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                                      NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                                       

                                      Cube

                                      Total File Size Limit: 200 KB
                                      Dimensions: 300 x 250
                                      Optional Video File Size Limit: 2.5 MB*

                                      *Requires additional rich media serving fee.

                                        Displays on:

                                           

                                          Project Request

                                          300 x 250

                                          Additional Details:

                                          • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                                          • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                                          • 15 seconds max animation recommended for all ad units.*
                                          • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                                          • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                                          • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                                          NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                                           

                                          Skyscraper

                                          Total File Size Limit: 200 KB
                                          Dimensions: 160 x 600
                                          Optional Video File Size Limit: 2.5 MB*

                                          *Requires additional rich media serving fee.

                                            Displays on:

                                               

                                              Project Request

                                              160 x 600

                                              Additional Details:

                                              • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                                              • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                                              • 15 seconds max animation recommended for all ad units.*
                                              • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                                              • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                                              • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                                              NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                                               

                                              Half Page

                                              Total File Size Limit: 200 KB
                                              Dimensions: 300 x 600
                                              Optional Video File Size Limit: 2.5 MB*

                                              *Requires additional rich media serving fee.

                                                Displays on:

                                                   

                                                  Project Request

                                                  300 x 600

                                                  Additional Details:

                                                  • File formats accepted: PSD, GIF, JPG, PNG, HTML5*, 3rd-party ad tag.*
                                                  • 1-pixel border must be visible in ad if background is white (#ffffff) to differentiate from content area. If the creative has the same background color as the site, it must contain a visible border.
                                                  • 15 seconds max animation recommended for all ad units.*
                                                  • Click-through URL must be included when creative files are submitted. Length cannot exceed 1,000 characters.
                                                  • Polite loads are only accepted in HTML5 files. An additional load of 100 KB is allowed.
                                                  • Ads should not be designed to blend in with the site, mimic editorial fonts/colors, include fake form elements or incorporate graphic symbols that represent non-existent functionality.

                                                  NOTE: All standard ad units can have rich media functionality included for an additional serving fee.

                                                   

                                                  Mission Statement

                                                  Our Mission

                                                  At Twi5ted, our mission is to empower individuals, entrepreneurs, and businesses through innovative digital solutions, creative marketing, and smart technology. We are committed to delivering high-quality products, strategic advertising, and educational resources that help our clients build stronger brands, increase visibility, and adapt in an ever-evolving digital world.

                                                  We believe in creativity with purpose, technology with impact, and partnerships built on transparency, integrity, and results.